Video Production Joondalup

Video is Easy, Retention is Not

Getting eyes on your content has never been easier, but keeping eyes has never been harder. These days, people scroll fast, skip quickly, and mute everything by default. If your video doesn’t have purpose, structure, and a message worth sticking around for, it’s just more noise.

The Wow Factor Is Gone

Video is essential for any business wanting to grow online, but now more than ever, it needs a reason to exist. The wow factor wore off years ago. Social media is flooded with noise, clickbait, and forgettable content. These days, it’s entertainment, real value and strategic structure that hold attention, but stopping the scroll is the hard bit.

It’s not just about what you say: it’s the where, how, and why. Reels, ads, landing pages, website banners… they all need different approaches.

The old “I’m an expert, hire me today” pitch doesn’t always cut it anymore. Back when video was new and shiny, having a professional video was almost enough credibility. These days people want content that helps, feels genuine, and shows why you’re the expert instead of just saying so.

Whether you’re chasing retention-optimisation up the wazoo or just a simple talking head training video, we’ve got the gear and experience to make it happen.

More Than Just Clicking Record

With film production and camera operation being A44’s founding pillar, telling a good story through film is where we have the most experience. Our specialisation in marketing strategy, paired with our shared mild OCD, means we only produce relevant, entertaining, and pixel-perfect video.

It’s important to us that we don’t just film for the sake of it, our true passion and value comes out in collaboration with you. Strategically and creatively working together to communicate your message and story as clearly as possible.

The timeline is where we truly feel most at home. Video has invisible beats that can be felt but not seen. Even without music, rhythm and flow exist. While in the edit, we’re often tapping the desk to make sure each cut hits where it should. That flow takes time to learn, and it’s one of those things you don’t notice when it’s right, but always feel when it’s wrong.

We believe good storytelling matters more than fancy gear, but that hasn’t stopped us from upgrading ours every year anyway. We’ve built a pretty versatile kit with different cameras for different jobs, so whether you’re after crisp 4K, buttery slow motion, portrait-style framing, POV, or aerial drone shots, we’ve probably already got the gear packed and charged.

It’s not just about the camera either. Clean audio and lighting make a massive difference, so we come prepared with wireless lapel mics, multi-track recorders, battery-powered light panels, reflectors, and more.

Need more hands on deck? We’ve got a solid network of camera operators and crew around Perth and Australia. People we actually enjoy working with, who know their stuff and love blowing budget on equipment as much as we do.

Drones aren’t rare these days, but it takes more than a trip to JB Hi-Fi to fly one well. We’re skilled at manoeuvring in the sky, keeping the subject framed, and getting the camera settings right from the start.

No, you cannot borrow it for your fishing trip… sorry 😆

This is where the story comes to life. Turning plain footage into something cohesive and engaging with colour, music, audio, and graphics is where we do our best work.

We usually don’t even charge for all the hours we spend in the edit. Every cut is watched, adjusted, and rewatched at least 5 times before you see a draft. We do this for the love of the art, and not for the payday. We definitely would rather spend another 30 minutes making the video perfect than delivering something that is a few frames off beat.

The timeline is where we truly feel most at home. Video has invisible beats that can be felt but not seen. Even without music, rhythm and flow exist. While in the edit, we’re often tapping the desk to make sure each cut hits where it should. That flow takes time to learn, and it’s one of those things you don’t notice when it’s right, but always feel when it’s wrong.

We take the time to ensure that all projects are correctly coloured and mixed so that colours and audio levels are consistent across all devices.

No hostage situations here. You’ll have full rights to all delivered videos. No usage restrictions, no credit required (but we’ll always take a shout-out).

Raw footage isn’t typically included in standard projects because the chances are that you probably don’t want it. Let me explain. Raw images and footage out of the camera are intentionally bland and look grey. This is so that the colour data can be captured in full and corrected later. What we usually do for those who want raw footage is cut up highlight reels/clips that you can then drop into editing software or socials from there. If this sounds like something you would like, please let us know!

We’ve got access to thousands of licensable tracks that are actually good and don’t sound like elevator music. If you have a specific song in mind, let us know, and we’ll see what we can do. Either way, you can rest easy knowing you’ve got full rights to both your video and its soundtrack.

We love animation! While we keep the heavy-lifting to our talented network of animators, we’re happy to handle the direction and make it happen. Share your vision (visual references are super helpful), and we’ll get the ball rolling.

If you’re after something simple like a logo sting or animated text, we can usually whip that up ourselves!

Hi, My Name is Jordan!

Thinking about shooting some new content? Let’s talk! Feel free to send me a message or give me a call!

Jordan Hennessy, Marketing Expert and Web Designer in Perth, WA

Recent Video Projects

Interested in what we are currently working on? Just give us a call, we’d be happy to share!

AnimationWeb DesignBrand IdentityGraphic DesignPhotographyVideo
Web DesignPhotographyVideo
AnimationBrand IdentityGraphic DesignVideo

The External Marketing Team that Knows Your Business As Well As You Do

We’ve built a reputation for knowing our customers’ businesses like our own. From the unique friction points in your industry to the things that matter most day to day, we work with the care and attention you’d expect from someone in the business.

Future You

I wish I had found you sooner!

Dante Holdsworth

Holdsworth Real Estate

Jordan and the team at A44 have been invaluable to our business. Their expertise and strategic advice have played a crucial role in helping us scale, and our growth has accelerated rapidly since Jordan began advising us on marketing. He truly feels like an extension of our internal team—dedicated, insightful, and always bringing fresh ideas to the table. If you’re looking for the best in the business, look no further than Jordan and A44!

Daniel Lumsden

Switched Auto Electrical

Could not recommend Jordan enough. Built a website for my business that looks absolutely amazing.

Clay Campbell

Electricians Near You

Jordan is honestly the best technical web guy I have come across in Perth. The pricing for everything that he has done for my website and emails is very fair and defiantly worth every cent. Within a week of having the website live it created four jobs for my electrical company already and they just keep coming, as the website is professional and so easy to use. Highly recommend!

Rona Chiera

Total Sheet Metal

Jordan Hennessy is the creative genius we all need in our corner. His talent for crafting websites isn’t just about design; it’s about bringing a vision to life in the most spectacular, personalised way.
Jordan’s creative spark, attention to detail, and passion for excellence shine through in every pixel. Working with him is like collaborating with an artist who truly understands your needs and turns them into digital masterpieces. Thank you, Jordan, for your unmatched creativity and for making websites that aren’t just functional but strikingly good visuals for our customers to view

Word of Mouth is Our Largest Stream of Work for a Reason

Since 2018, our growth has been fuelled by referrals and a reputation for consistency, creativity, and trust. We’ve delivered hundreds of projects and built just as many relationships. That’s what keeps people coming back and sending others our way.

Ready to Get Started?

You don’t need a brief. You don’t even need a plan. If you’re ready to get started, we’ll help you figure the rest out.

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